top of page

The ideal Product Requirements Document (PRD)

A template for a PRD - Product Requirements Document / Product Note



The real reason a Product Manager should write a PRD is to clarify their own thinking about the product / feature and how it adds value to the customer. Of course, it will also be used to communicate with other stakeholders on what is being built. Below is a comprehensive template on what an ideal Product Requirements document should address.


“Don't use this template verbatim for every use case. Think through all of the sections and use the one that makes sense for your situation. But do think deeply about all of them.”

The PRD Template:


[Feature / Product Name]

Who to reach out to for any questions: [ Product Manager’s name]

Last updated: [ DDMMYY]


What is it?

What needs to be built / changed?


Why build this feature / product

What problem is this solving? How do we know this is a real problem and worth solving? Why does this matter to our customers and business? What evidence or insights do you have to support this?


Alignment

How does this initiative tie to broader product team, business team or company goals and strategies?


Research, Key Insights, and Inspiration

What key insights (quant or qual) and inspiration (including competitive research) were considered? Please add any relative links or dashboard


Solution
  • Features / Flow / Logic etc.

  • Include mocks, wireframes or completed designs

  • What operations might be required on an ongoing basis? Which team owns it? What is the process?


Analytics and Experimentation Plan

Which metrics will need to be measured? Has the reporting been set up? Has the discussion been completed with the Analytics team for the same? Is there a A/B test or other experimentation plan? Please provide details


Out of Scope for now

Are there any related problems that we want to explicitly ignore for now? Are there some use cases / users whose issues will not be solved? List explicit areas we do not plan to address - explain why addressing those areas are not the goal at the moment ( low impact / tech feasibility / time it will take etc. )


Edge Case Scenarios

All unhappy case scenarios like failures, reversals, escalations etc


Who will be impacted?

Customers, Partners, Customer Support team etc. What CX issues remain / could be added due to this feature


Success Criteria

We believe [capability], will lead to [outcome], which will result in [metric change] by [date]. Include guesses for the size of the win. Include quant and qual metrics as appropriate.

Metric

Baseline (Date)

Target (Date)

Latest (Updated On)


Roll out Plan

When does it ship and what are the milestones?


Long term goal

What is the vision beyond v1? Will there be further iterations and what will they look like? What are success/failure metrics of these iterations


Open Questions

List any open questions

Comentarios


bottom of page